The 2015 La Londe Conference

Colleen Collins, Simon Fraser University, Beedie School of Business, Usa

Dan Ariely, Duke University, The Fuqua School of Business, USA

Margaret Campbell, University of Colorado at Boulder, Leeds School of Business, USA

L.J. Shrum, HEC Paris, France

Elzabeth Cowley The University of Sydney Business School, Australia

Tina Lowrey, HEC, France

Luk Warlop, KU Leuven and BI Norwegian Business School

Isabelle Van Geet, KU Leuven, Belgium

Dwight Merunka, Aix-Marseille Université - IAE

The 2015 La Londe Conference

Prof. Cowley & Prof. Campbell

The tradition of the La Londe Conference on Communications and Consumer Behavior is to be chaired by a pair of outstanding researchers. We express our very sincere thanks to Professor Margaret C. Campbell, the Leeds School of Business, University of Colorado Boulder, and to Professor Elizabeth Cowley, the University of Sydney Business School, who honored us in accepting to chair the conference. Organizing a conference under their scientific leadership was a real pleasure.

Prof. Dan Ariely

Another tradition of the La Londe conference is to host an outstanding speaker for the keynote address. Many thanks to Professor Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at the Fuqua School of Business, Duke University for having accepted our invitation. All participants enjoyed hearing Professor Ariely speak on “Some Experiments in Kenya” and all his successes in promoting research in consumer psychology and behavioral economics.

Prof. Merunka & Prof. Ariely

We enjoyed the support from the outstanding members of the scientific committee who always guarantee the overall quality of the conference and from very distinguished ad-hoc reviewers who accepted to offer insightful and helpful comments enabling both selection of papers and paper improvements. 80 manuscripts were submitted this year and 40 papers were selected for presentation at the conference. The Best Paper Award of the 2015 La Londe Conference went to Professor Pierre Chandon, INSEAD France.

Prof.Pierre Chandon receiving the best Paper Award

A selection of the conference papers will be published in a special issue of the Journal of Market Behavior, thanks to the support of Professor Klaus Wertenbroch, INSEAD, Editor-in-Chief of the Journal of Marketing Behavior (JMB). Finally, an international meeting of this nature cannot take place without the financial support of the Aix-Marseille University, the Aix-Marseille Graduate School of Management, and the CERGAM Research Center. Many thanks to them and to Jeanette Theokritoff, our dynamic administrative officer,

Emulation and exchange of ideas are the keywords of the La Londe conference, alongside a positive and cool atmosphere, good wine, good food and the relaxed Mediterranean spirit.

                                                                                                      Dwight Merunka, Professor

                                                                                                      Conference coordinator

                                                                                      http://www.lalondeconference.org/CB/