The 2015 La Londe Conference
Colleen Collins, Simon Fraser University, Beedie School of Business, Usa
Dan Ariely, Duke University, The Fuqua School of Business, USA
Margaret Campbell, University of Colorado at Boulder, Leeds School of Business, USA
L.J. Shrum, HEC Paris, France
Elzabeth Cowley The University of Sydney Business School, Australia
Tina Lowrey, HEC, France
Luk Warlop, KU Leuven and BI Norwegian Business School
Isabelle Van Geet, KU Leuven, Belgium
Dwight Merunka, Aix-Marseille Université - IAE
The 2015 La Londe Conference
Prof. Cowley & Prof. Campbell |
The tradition of the La Londe Conference on Communications and Consumer Behavior is to be chaired by a pair of outstanding researchers. We express our very sincere thanks to Professor Margaret C. Campbell, the Leeds School of Business, University of Colorado Boulder, and to Professor Elizabeth Cowley, the University of Sydney Business School, who honored us in accepting to chair the conference. Organizing a conference under their scientific leadership was a real pleasure.
Prof. Dan Ariely |
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Prof. Merunka & Prof. Ariely |
A selection of the conference
papers will be published in a special issue of the Journal of Market Behavior, thanks to the support of Professor Klaus Wertenbroch, INSEAD, Editor-in-Chief
of the Journal of Marketing Behavior
(JMB). Finally, an international meeting of this nature cannot take place
without the financial support of the Aix-Marseille University, the
Aix-Marseille Graduate School of Management, and the CERGAM Research Center. Many
thanks to them and to Jeanette Theokritoff, our
dynamic administrative officer,
Emulation and exchange of
ideas are the keywords of the La Londe conference, alongside a positive and
cool atmosphere, good wine, good food and the relaxed Mediterranean spirit.
Dwight Merunka, Professor
Conference coordinator
http://www.lalondeconference.org/CB/
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